Implications of the COVID-19 pandemic on market orientation in retail banking

This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increa...

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Detalles Bibliográficos
Autores principales: Haapio, Hannele, Mero, Joel, Karjaluoto, Heikki, Shaikh, Aijaz A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8165678/
http://dx.doi.org/10.1057/s41264-021-00099-9

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