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Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience

The COVID-19 has deeply impacted the firm’s competitiveness because of the restrictions that limited the relationships with existing and new customers. The pandemic has pushed firms to rely on digital technologies to redefine business processes as well as customer relationships and marketing strateg...

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Detalles Bibliográficos
Autores principales:	Bettiol, Marco, Capestro, Mauro, Di Maria, Eleonora, Micelli, Stefano
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer International Publishing 2021
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8179952/ http://dx.doi.org/10.1007/s43039-021-00031-y

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