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Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

Brand perception is a key element in achieving business success: how a brand is perceived by current and potential users determines what they think and their disposition towards the brand. The users' perception also determines whether they will perceive the sports service as offering a greater...

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Detalles Bibliográficos
Autores principales:	Alguacil, M., Núñez-Pomar, J., Calabuig, F., Escamilla-Fajardo, P., Staskeviciute-Butiene, I.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2021
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8188372/ https://www.ncbi.nlm.nih.gov/pubmed/34141926 http://dx.doi.org/10.1016/j.heliyon.2021.e07163

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