The Deviation of the Behaviors of Rice Farmers from Their Stated Willingness to Apply Biopesticides—A Study Carried Out in Jilin Province of China

The substitution of chemical pesticides by biopesticides is crucial to ensure the quality of agricultural products and to foster environmental sustainability. This study takes the willingness and the behaviors of rice farmers on the application of biopesticides as the research object. The survey questionnaire was designed based on the theory of rational small-scale farmers from three aspects: “individual and family characteristics of farmers”, “cognition of farmers” and “external factors”. The survey was then conducted on 163 rice farmers in seven prefecture-level cities in Jilin Province of China. The logistic model was used to analyze the influencing factors resulting in the deviation of the behaviors of the rice farmers from their initial willingness on the application of biopesticides. The explanatory structure model (ISM) was used to analyze the logical hierarchical relationship among various influencing factors. The results show that: (1) For 45% of the farmers surveyed, there’s a deviation between their willingness and behaviors regarding the application of biopesticides; (2) Among the significant factors leading to the deviation between farmers’ willingness and behaviors concerning the application of biopesticides, the surface-level direct factor is biopesticide awareness. The mid-level indirect factors are agricultural product quality and safety awareness and the deep-level root cause is farmers’ education level. (3) The primary reason for the deviation of the farmers’ behaviors from their willingness is their lack of knowledge about biopesticides and the biopesticides’ incomplete market structure. Based on the comprehensive analysis, it is recommended to improve the professionalization of the farmers, to strengthen the publicity of green production and to accelerate the formulation of the biopesticides market to further promote the usage of biopesticides.