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Effects of sponsorship quality and quantity on employee brand behavior

Over the past three decades, corporate sponsorship has evolved into a key element in the marketing communications mix. More recently, the concept of “sponsorship-linked internal marketing” has attracted interest among scholars who study how sponsorship can build corporate identity and increase emplo...

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Detalles Bibliográficos
Autores principales:	Batt, Verena, Holzer, Matthias, Bruhn, Manfred, Tuzovic, Sven
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2021
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8200548/ http://dx.doi.org/10.1057/s41262-021-00242-w

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