Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners

This paper is based on an exploratory study and presents the unique perspectives of three award-winning vintners and their views of luxury wine tourism experiences in an island setting. The luxury segment of the wine industry has experienced steady growth yet understanding of new-world vintner persp...

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Detalles Bibliográficos
Autores principales: Zainurin, Farzana, Neill, Lindsay, Schänzel, Heike
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8201438/
http://dx.doi.org/10.1057/s41272-021-00334-x
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author Zainurin, Farzana
Neill, Lindsay
Schänzel, Heike
author_facet Zainurin, Farzana
Neill, Lindsay
Schänzel, Heike
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description This paper is based on an exploratory study and presents the unique perspectives of three award-winning vintners and their views of luxury wine tourism experiences in an island setting. The luxury segment of the wine industry has experienced steady growth yet understanding of new-world vintner perspectives and motivation for luxury wine production is missing. Strategies used by the vintners include an emphasis on the spiritual dimensions of a vineyard visit, and the maximisation of location, terroir, and scenic views. Key to the strategies was the realisation that customers are first and foremost in the creation of luxury wine tourism experiences.
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spelling pubmed-82014382021-06-15 Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners Zainurin, Farzana Neill, Lindsay Schänzel, Heike J Revenue Pricing Manag Research Article This paper is based on an exploratory study and presents the unique perspectives of three award-winning vintners and their views of luxury wine tourism experiences in an island setting. The luxury segment of the wine industry has experienced steady growth yet understanding of new-world vintner perspectives and motivation for luxury wine production is missing. Strategies used by the vintners include an emphasis on the spiritual dimensions of a vineyard visit, and the maximisation of location, terroir, and scenic views. Key to the strategies was the realisation that customers are first and foremost in the creation of luxury wine tourism experiences. Palgrave Macmillan UK 2021-06-14 2022 /pmc/articles/PMC8201438/ http://dx.doi.org/10.1057/s41272-021-00334-x Text en © The Author(s), under exclusive licence to Springer Nature Limited 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Research Article
Zainurin, Farzana
Neill, Lindsay
Schänzel, Heike
Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners
title Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners
title_full Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners
title_fullStr Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners
title_full_unstemmed Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners
title_short Considerations of luxury wine tourism experiences in the new world: three Waiheke Island vintners
title_sort considerations of luxury wine tourism experiences in the new world: three waiheke island vintners
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8201438/
http://dx.doi.org/10.1057/s41272-021-00334-x
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AT schanzelheike considerationsofluxurywinetourismexperiencesinthenewworldthreewaihekeislandvintners

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