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Perspectives on the pharmacist’s “product”: a narrative review
Clarity about the pharmacist’s “product” is fundamental to developing and communicating the value of pharmacy offerings. It is clear within the profession that pharmacists use their scope of knowledge and technical skills to address medication-related needs of individuals and populations. However, c...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Centro de Investigaciones y Publicaciones Farmaceuticas
2021
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8203312/ https://www.ncbi.nlm.nih.gov/pubmed/34188731 http://dx.doi.org/10.18549/PharmPract.2021.2.2430 |
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author | Holdford, David A. |
author_facet | Holdford, David A. |
author_sort | Holdford, David A. |
collection | PubMed |
description | Clarity about the pharmacist’s “product” is fundamental to developing and communicating the value of pharmacy offerings. It is clear within the profession that pharmacists use their scope of knowledge and technical skills to address medication-related needs of individuals and populations. However, confusion still remains in the professional and public literature about what a pharmacist precisely produces for society. Is it a drug, service, program, solution, or something else? As the profession evolves from one that focuses on dispensing drugs to a profession that seeks to achieve positive patient health outcomes, pharmacists need to better conceptualize and articulate what they produce. This narrative review explores ideas from the marketing, business strategy, and entrepreneurship literature to discuss diverse perspectives on the pharmacist’s product. The four perspectives are the product as (1) a tangible product, (2) an intangible service, (3) a “smart, connected” good or service, and (4) a solution to a customer problem in whatever form provided. Based upon these perspectives, the pharmacist’s product can be any combination of tangible or intangible, face-to-face or virtual offering produced by pharmacists that seeks to satisfy medication-related needs and wants of pharmacy patients and customers. Ideas discussed in this review include the total product concept, classification schemes from the services marketing literature, the theory of service-dominant logic, the concepts of “smart, connected” products and industrialized intimacy, and the jobs-to-be-done framework. These various perspectives offer lessons for pharmacists on how to innovate when serving patients and customers and to communicate the pharmacist’s value proposition to the people they serve. |
format | Online Article Text |
id | pubmed-8203312 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Centro de Investigaciones y Publicaciones Farmaceuticas |
record_format | MEDLINE/PubMed |
spelling | pubmed-82033122021-06-28 Perspectives on the pharmacist’s “product”: a narrative review Holdford, David A. Pharm Pract (Granada) Review Clarity about the pharmacist’s “product” is fundamental to developing and communicating the value of pharmacy offerings. It is clear within the profession that pharmacists use their scope of knowledge and technical skills to address medication-related needs of individuals and populations. However, confusion still remains in the professional and public literature about what a pharmacist precisely produces for society. Is it a drug, service, program, solution, or something else? As the profession evolves from one that focuses on dispensing drugs to a profession that seeks to achieve positive patient health outcomes, pharmacists need to better conceptualize and articulate what they produce. This narrative review explores ideas from the marketing, business strategy, and entrepreneurship literature to discuss diverse perspectives on the pharmacist’s product. The four perspectives are the product as (1) a tangible product, (2) an intangible service, (3) a “smart, connected” good or service, and (4) a solution to a customer problem in whatever form provided. Based upon these perspectives, the pharmacist’s product can be any combination of tangible or intangible, face-to-face or virtual offering produced by pharmacists that seeks to satisfy medication-related needs and wants of pharmacy patients and customers. Ideas discussed in this review include the total product concept, classification schemes from the services marketing literature, the theory of service-dominant logic, the concepts of “smart, connected” products and industrialized intimacy, and the jobs-to-be-done framework. These various perspectives offer lessons for pharmacists on how to innovate when serving patients and customers and to communicate the pharmacist’s value proposition to the people they serve. Centro de Investigaciones y Publicaciones Farmaceuticas 2021 2021-05-31 /pmc/articles/PMC8203312/ /pubmed/34188731 http://dx.doi.org/10.18549/PharmPract.2021.2.2430 Text en Copyright: © The Authors https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Review Holdford, David A. Perspectives on the pharmacist’s “product”: a narrative review |
title | Perspectives on the pharmacist’s “product”: a narrative review |
title_full | Perspectives on the pharmacist’s “product”: a narrative review |
title_fullStr | Perspectives on the pharmacist’s “product”: a narrative review |
title_full_unstemmed | Perspectives on the pharmacist’s “product”: a narrative review |
title_short | Perspectives on the pharmacist’s “product”: a narrative review |
title_sort | perspectives on the pharmacist’s “product”: a narrative review |
topic | Review |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8203312/ https://www.ncbi.nlm.nih.gov/pubmed/34188731 http://dx.doi.org/10.18549/PharmPract.2021.2.2430 |
work_keys_str_mv | AT holdforddavida perspectivesonthepharmacistsproductanarrativereview |