The case of sales in the automotive industry during the COVID‐19 pandemic

Agile methods can be used as a strategy tool by incumbents to explore and exploit market opportunities through times of unprecedented industry transformation. Drawing on 18 interviews with managers at a premium manufacturer based in Asia, the case of sales in the automotive industry during the COVID...

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Detalles Bibliográficos
Autor principal: Hoeft, Fabian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley & Sons, Inc. 2021
Materias:
Research Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8207037/
http://dx.doi.org/10.1002/jsc.2395
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author Hoeft, Fabian
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description Agile methods can be used as a strategy tool by incumbents to explore and exploit market opportunities through times of unprecedented industry transformation. Drawing on 18 interviews with managers at a premium manufacturer based in Asia, the case of sales in the automotive industry during the COVID‐19 crisis provides in‐depth insights into the crisis management, focusing on but looking beyond sales. Six fundamental principles are identified as strategic tools to leverage resources and improve business outcomes while using agile‐work methods.
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spelling pubmed-82070372021-06-16 The case of sales in the automotive industry during the COVID‐19 pandemic Hoeft, Fabian Strategic Change Research Articles Agile methods can be used as a strategy tool by incumbents to explore and exploit market opportunities through times of unprecedented industry transformation. Drawing on 18 interviews with managers at a premium manufacturer based in Asia, the case of sales in the automotive industry during the COVID‐19 crisis provides in‐depth insights into the crisis management, focusing on but looking beyond sales. Six fundamental principles are identified as strategic tools to leverage resources and improve business outcomes while using agile‐work methods. John Wiley & Sons, Inc. 2021-03-10 2021-03 /pmc/articles/PMC8207037/ http://dx.doi.org/10.1002/jsc.2395 Text en © 2021 The Author. Strategic Change published by John Wiley & Sons Ltd. https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc-nd/4.0/ (https://creativecommons.org/licenses/by-nc-nd/4.0/) License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.
spellingShingle Research Articles
Hoeft, Fabian
The case of sales in the automotive industry during the COVID‐19 pandemic
title The case of sales in the automotive industry during the COVID‐19 pandemic
title_full The case of sales in the automotive industry during the COVID‐19 pandemic
title_fullStr The case of sales in the automotive industry during the COVID‐19 pandemic
title_full_unstemmed The case of sales in the automotive industry during the COVID‐19 pandemic
title_short The case of sales in the automotive industry during the COVID‐19 pandemic
title_sort case of sales in the automotive industry during the covid‐19 pandemic
topic Research Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8207037/
http://dx.doi.org/10.1002/jsc.2395
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