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Social marketing and behavioral change

Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can ass...

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Detalles Bibliográficos
Autores principales: Petrescu, Dodu Gheorghe, Tribus, Laura Carina, Raducu, Raluca, Purcarea, Victor Lorin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Romanian Society of Ophthalmology 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8207857/
https://www.ncbi.nlm.nih.gov/pubmed/34179571
http://dx.doi.org/10.22336/rjo.2021.21
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author Petrescu, Dodu Gheorghe
Tribus, Laura Carina
Raducu, Raluca
Purcarea, Victor Lorin
author_facet Petrescu, Dodu Gheorghe
Tribus, Laura Carina
Raducu, Raluca
Purcarea, Victor Lorin
author_sort Petrescu, Dodu Gheorghe
collection PubMed
description Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities. Moreover, it uses marketing methods to create conversation and advance data, perspectives, qualities, and practices. Thus, it adds to establishing an environment helpful for social and conduct change.
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spelling pubmed-82078572021-06-24 Social marketing and behavioral change Petrescu, Dodu Gheorghe Tribus, Laura Carina Raducu, Raluca Purcarea, Victor Lorin Rom J Ophthalmol Reviews Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities. Moreover, it uses marketing methods to create conversation and advance data, perspectives, qualities, and practices. Thus, it adds to establishing an environment helpful for social and conduct change. Romanian Society of Ophthalmology 2021 /pmc/articles/PMC8207857/ /pubmed/34179571 http://dx.doi.org/10.22336/rjo.2021.21 Text en © The Authors.Romanian Society of Ophthalmology https://creativecommons.org/licenses/by/2.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Reviews
Petrescu, Dodu Gheorghe
Tribus, Laura Carina
Raducu, Raluca
Purcarea, Victor Lorin
Social marketing and behavioral change
title Social marketing and behavioral change
title_full Social marketing and behavioral change
title_fullStr Social marketing and behavioral change
title_full_unstemmed Social marketing and behavioral change
title_short Social marketing and behavioral change
title_sort social marketing and behavioral change
topic Reviews
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8207857/
https://www.ncbi.nlm.nih.gov/pubmed/34179571
http://dx.doi.org/10.22336/rjo.2021.21
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