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Social marketing and behavioral change
Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can ass...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Romanian Society of Ophthalmology
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8207857/ https://www.ncbi.nlm.nih.gov/pubmed/34179571 http://dx.doi.org/10.22336/rjo.2021.21 |
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author | Petrescu, Dodu Gheorghe Tribus, Laura Carina Raducu, Raluca Purcarea, Victor Lorin |
author_facet | Petrescu, Dodu Gheorghe Tribus, Laura Carina Raducu, Raluca Purcarea, Victor Lorin |
author_sort | Petrescu, Dodu Gheorghe |
collection | PubMed |
description | Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities. Moreover, it uses marketing methods to create conversation and advance data, perspectives, qualities, and practices. Thus, it adds to establishing an environment helpful for social and conduct change. |
format | Online Article Text |
id | pubmed-8207857 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Romanian Society of Ophthalmology |
record_format | MEDLINE/PubMed |
spelling | pubmed-82078572021-06-24 Social marketing and behavioral change Petrescu, Dodu Gheorghe Tribus, Laura Carina Raducu, Raluca Purcarea, Victor Lorin Rom J Ophthalmol Reviews Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities. Moreover, it uses marketing methods to create conversation and advance data, perspectives, qualities, and practices. Thus, it adds to establishing an environment helpful for social and conduct change. Romanian Society of Ophthalmology 2021 /pmc/articles/PMC8207857/ /pubmed/34179571 http://dx.doi.org/10.22336/rjo.2021.21 Text en © The Authors.Romanian Society of Ophthalmology https://creativecommons.org/licenses/by/2.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Reviews Petrescu, Dodu Gheorghe Tribus, Laura Carina Raducu, Raluca Purcarea, Victor Lorin Social marketing and behavioral change |
title | Social marketing and behavioral change
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title_full | Social marketing and behavioral change
|
title_fullStr | Social marketing and behavioral change
|
title_full_unstemmed | Social marketing and behavioral change
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title_short | Social marketing and behavioral change
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title_sort | social marketing and behavioral change |
topic | Reviews |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8207857/ https://www.ncbi.nlm.nih.gov/pubmed/34179571 http://dx.doi.org/10.22336/rjo.2021.21 |
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