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The Bright Side of Social Media: Social Media Platforms Adoption and Start-Up Sustainability

This study aims to explicate the contribution of social media platforms adoption on start-up sustainability. Since most economies of the world start-up failure rate are relatively high, there is always a desire or a need to investigate the success recipe. As a result, the primary objective of this s...

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Detalles Bibliográficos
Autores principales: Mujahid, Muhammad Saeed, Mubarik, Muhammad Shujaat
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8215118/
https://www.ncbi.nlm.nih.gov/pubmed/34163406
http://dx.doi.org/10.3389/fpsyg.2021.661649