Uncovering the relationship between revenue management and hotel loyalty programs

This study investigates the underexplored relationship between revenue management and hotel loyalty programs. Results from a focus group and personal interviews with industry experts reveal that revenue management uses loyalty programs primarily as a tool to track and gather data on the customer, an...

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Detalles Bibliográficos
Autores principales: Lentz, Melissa, Berezan, Orie, Raab, Carola
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8215863/
http://dx.doi.org/10.1057/s41272-021-00331-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8215863/
http://dx.doi.org/10.1057/s41272-021-00331-0

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