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Uncovering the relationship between revenue management and hotel loyalty programs

This study investigates the underexplored relationship between revenue management and hotel loyalty programs. Results from a focus group and personal interviews with industry experts reveal that revenue management uses loyalty programs primarily as a tool to track and gather data on the customer, an...

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Detalles Bibliográficos
Autores principales:	Lentz, Melissa, Berezan, Orie, Raab, Carola
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2021
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8215863/ http://dx.doi.org/10.1057/s41272-021-00331-0

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