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On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining
Data-driven new idea generation becomes imperative in recent business environment where big data analytics becomes an excellent remedy for innovation. Text-mining, therefore, has been popular for developing new ideas. However, previous studies relied on using all keywords, neglecting a systematic ex...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Berlin Heidelberg
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8216585/ http://dx.doi.org/10.1007/s11628-021-00449-6 |
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author | Park, Mingyu Geum, Youngjung |
author_facet | Park, Mingyu Geum, Youngjung |
author_sort | Park, Mingyu |
collection | PubMed |
description | Data-driven new idea generation becomes imperative in recent business environment where big data analytics becomes an excellent remedy for innovation. Text-mining, therefore, has been popular for developing new ideas. However, previous studies relied on using all keywords, neglecting a systematic extraction of service-specific keywords. Therefore, this study suggests a new method for developing new service ideas—a data-driven morphological analysis for service ideation. The service-specific keyword extraction and filtering process are suggested to the data-driven morphological analysis. This study is expected to help managers to generate more service-specific and creative ideas for new services. |
format | Online Article Text |
id | pubmed-8216585 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Springer Berlin Heidelberg |
record_format | MEDLINE/PubMed |
spelling | pubmed-82165852021-06-23 On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining Park, Mingyu Geum, Youngjung Serv Bus Theoretical Article Data-driven new idea generation becomes imperative in recent business environment where big data analytics becomes an excellent remedy for innovation. Text-mining, therefore, has been popular for developing new ideas. However, previous studies relied on using all keywords, neglecting a systematic extraction of service-specific keywords. Therefore, this study suggests a new method for developing new service ideas—a data-driven morphological analysis for service ideation. The service-specific keyword extraction and filtering process are suggested to the data-driven morphological analysis. This study is expected to help managers to generate more service-specific and creative ideas for new services. Springer Berlin Heidelberg 2021-06-21 2021 /pmc/articles/PMC8216585/ http://dx.doi.org/10.1007/s11628-021-00449-6 Text en © The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
spellingShingle | Theoretical Article Park, Mingyu Geum, Youngjung On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining |
title | On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining |
title_full | On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining |
title_fullStr | On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining |
title_full_unstemmed | On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining |
title_short | On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining |
title_sort | on the data-driven generation of new service idea: integrated approach of morphological analysis and text mining |
topic | Theoretical Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8216585/ http://dx.doi.org/10.1007/s11628-021-00449-6 |
work_keys_str_mv | AT parkmingyu onthedatadrivengenerationofnewserviceideaintegratedapproachofmorphologicalanalysisandtextmining AT geumyoungjung onthedatadrivengenerationofnewserviceideaintegratedapproachofmorphologicalanalysisandtextmining |