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On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining
Data-driven new idea generation becomes imperative in recent business environment where big data analytics becomes an excellent remedy for innovation. Text-mining, therefore, has been popular for developing new ideas. However, previous studies relied on using all keywords, neglecting a systematic ex...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8216585/ http://dx.doi.org/10.1007/s11628-021-00449-6 |