Academic use of social networking sites in learners’ engagement in underdeveloped countries’ schools

Students’ engagement has been a hot topic since the origin of teaching and learning; and is developing rapidly with time and technology. With the recent advances in Information and Communication Technology (e.g, Internet of Things, Artificial Intelligence and 5G), it is a need of the hour to revive its smart use in academia. In underdeveloped countries, parents are offended by financial burdens and educating children is not a priority, resulting students are not effectively engaged in learning. Smartphones are mostly used for fun and entertainment, why not for teaching, learning and monitoring to reshape pedagogy. This study investigated the role of social media in learners’ engagement (l = 734) by making a productive relationship among the parents (p = 400), teachers (t = 21) and Principal in underdeveloped countries’ schools. The results of the study are promising. The statistics for 2018-2019 (i.e, without social media), shows only 3% to 4 % parental participation in meetings and scarce teachers interest in schooling, resulting in the learner disengagement. However, the statistics from 2019-2020 (i.e, use of social media), shows improvements in the parental engagement up to 20% and teachers engagement up to 70%, resulting in a productive learners engagement. It is worth mentioning here that the school (located in the village), learner average attendance increased to 95% (dropped the truancy to almost zero), which got higher authorities admiration.