A dataset of factors influencing consumer behavior towards bringing own shopping bags instead of using plastic bags in Vietnam

The dataset presents factors influencing consumer behavior towards bringing own shopping bags instead of using plastic bags in Vietnam. The survey was designed based on the theoretical integration model of theory of planned behavior (TPB) and norm activation model (NAM) including 8 factors, 25 items inherited from the studies. 7 other items were used to find out the respondent's characteristics, including: gender, age, educational qualification, marital status, job, number of family members and income. The questionnaires were sent in two forms: direct distribution and collection at some supermarkets; online survey via Google Docs tool to some consumers in Vietnam in November 2020. 536 valid questionnaires were collected to study factors influencing consumer behavior towards bringing own shopping bags instead of using plastic bags in Vietnam. The data set was collected as a reference source for later research on consumer behaviors to protect the environment in general and the behavior to bring own shopping bags instead of using plastic bags in particular.