Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar lev...

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Detalles Bibliográficos
Autores principales: Ong, Ardvin Kester S., Prasetyo, Yogi Tri, Libiran, Ma. Althea Deniella C., Lontoc, Yuanne Mae A., Lunaria, Joyce Anne V., Manalo, Adelaine M., Miraja, Bobby Ardiansyah, Young, Michael Nayat, Chuenyindee, Thanatorn, Persada, Satria Fadil, Perwira Redi, Anak Agung Ngurah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8232735/
https://www.ncbi.nlm.nih.gov/pubmed/34203864
http://dx.doi.org/10.3390/foods10061382

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8232735/
https://www.ncbi.nlm.nih.gov/pubmed/34203864
http://dx.doi.org/10.3390/foods10061382

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