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Message perceptions and effects perceptions as proxies for behavioral impact in the context of anti-smoking messages
Researchers commonly use message perceptions (persuasive potential) or effects perceptions (perceived behavioral impact) in formative research to select tobacco risk messages. We sought to identify whether message perceptions or effects perceptions are more useful as proxies for the behavioral impac...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8237599/ https://www.ncbi.nlm.nih.gov/pubmed/34194959 http://dx.doi.org/10.1016/j.pmedr.2021.101434 |