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Identifying Potential Campaign Themes to Prevent Youth Initiation of E-Cigarettes

INTRODUCTION: Once a target audience and a health behavior of interest are selected for a potential media campaign, the next task is selecting beliefs about the health behavior to serve as the basis for campaign message content. For novel health behaviors, such as the use of emerging tobacco product...

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Detalles Bibliográficos
Autores principales: Sangalang, Angeline, Volinsky, Allyson C., Liu, Jiaying, Yang, Qinghua, Lee, Stella J., Gibson, Laura A., Hornik, Robert C.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8244833/
https://www.ncbi.nlm.nih.gov/pubmed/30661528
http://dx.doi.org/10.1016/j.amepre.2018.07.039

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