Eurovisions: An Exploration and Explanation of Public Preferences for Future EU Scenarios

Public opinion on the EU has received growing attention in the last decades, with an ever‐increasing number of studies examining various aspects of it. Surprisingly, most studies focus on attitudes towards the past and present of the EU, yet we know very little about public attitudes towards the future of the EU. This study helps to fill this research gap by examining attitudes towards the EU's long‐term future using a novel approach. We developed eight concrete future EU scenarios based on an inductive analysis of qualitative survey data. Subsequently, respondents (in an independent survey) ranked their top three scenarios according to individual preferences. Using multidimensional unfolding, we show that these preferences form three clusters ordered along a more versus less EU dimension. In a second step, we used multinomial logistic regression to examine not only who supports which scenario (socio‐demographics) but also which EU attitudes lead to which future preferences. The analyses identify distinct characteristics and attitudes that drive people's preference for a given scenario. Overall, we find that factors such as occupational levels or left–right attitudes are strong determinants of preferences for the future of the EU, and that specific EU support (performance and utilitarian evaluations) is more important than diffuse EU support (identity and affect).