Changing tides: the impact of crisis on advertising

A short essay considering the impact the Coronavirus Crisis is having on advertising. By reflecting on the industry’s response to prior economic crises and identifying key trends and approaches, this essay argues the important role authenticity offers in developing strategic advertising campaigns th...

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Detalles Bibliográficos
Autor principal: Jenyns, Cameron
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2021
Materias:
Extraordinary Issue: Australia’s First Wave
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8263352/
http://dx.doi.org/10.1177/1329878X20951996
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author Jenyns, Cameron
author_facet Jenyns, Cameron
author_sort Jenyns, Cameron
collection PubMed
description A short essay considering the impact the Coronavirus Crisis is having on advertising. By reflecting on the industry’s response to prior economic crises and identifying key trends and approaches, this essay argues the important role authenticity offers in developing strategic advertising campaigns that challenge the orthodoxy, and make deeper, more relevant connections with consumers, resulting in enriched brand meaning and competitive advantage.
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spelling pubmed-82633522021-07-08 Changing tides: the impact of crisis on advertising Jenyns, Cameron Media International Australia Extraordinary Issue: Australia’s First Wave A short essay considering the impact the Coronavirus Crisis is having on advertising. By reflecting on the industry’s response to prior economic crises and identifying key trends and approaches, this essay argues the important role authenticity offers in developing strategic advertising campaigns that challenge the orthodoxy, and make deeper, more relevant connections with consumers, resulting in enriched brand meaning and competitive advantage. SAGE Publications 2021-02 /pmc/articles/PMC8263352/ http://dx.doi.org/10.1177/1329878X20951996 Text en © The Author(s) 2020 https://creativecommons.org/licenses/by/4.0/This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
spellingShingle Extraordinary Issue: Australia’s First Wave
Jenyns, Cameron
Changing tides: the impact of crisis on advertising
title Changing tides: the impact of crisis on advertising
title_full Changing tides: the impact of crisis on advertising
title_fullStr Changing tides: the impact of crisis on advertising
title_full_unstemmed Changing tides: the impact of crisis on advertising
title_short Changing tides: the impact of crisis on advertising
title_sort changing tides: the impact of crisis on advertising
topic Extraordinary Issue: Australia’s First Wave
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8263352/
http://dx.doi.org/10.1177/1329878X20951996
work_keys_str_mv AT jenynscameron changingtidestheimpactofcrisisonadvertising

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