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Changing tides: the impact of crisis on advertising

A short essay considering the impact the Coronavirus Crisis is having on advertising. By reflecting on the industry’s response to prior economic crises and identifying key trends and approaches, this essay argues the important role authenticity offers in developing strategic advertising campaigns th...

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Detalles Bibliográficos
Autor principal:	Jenyns, Cameron
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	SAGE Publications 2021
Materias:	Extraordinary Issue: Australia’s First Wave
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8263352/ http://dx.doi.org/10.1177/1329878X20951996

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