An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task

There is a connection between the frontal negative slow wave (FNSW) and the arousal inhibition in the hedonic purchase context. To calculate the FNSW (400–800 ms), event-related potentials (ERPs) method was applied to depict the neural substrates on prudent and impulsive consumers’ behaviors within...

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Detalles Bibliográficos
Autores principales: Mei, Yupeng, Jing, Kunpeng, Chen, Lele, Shi, Rui, Song, Zhijie
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8264297/
https://www.ncbi.nlm.nih.gov/pubmed/34248527
http://dx.doi.org/10.3389/fnhum.2021.674312

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8264297/
https://www.ncbi.nlm.nih.gov/pubmed/34248527
http://dx.doi.org/10.3389/fnhum.2021.674312

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