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How Do Reference Points Influence the Representation of the N200 for Consumer Preference?
Recent studies have suggested that event-related brain potential (ERP) can represent consumer preference, and there is consensus that the N200 is the best indicator of consumer preference. Measurement of reference-dependent consumer preference, in turn, requires a reference point, but it remains lar...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8266263/ https://www.ncbi.nlm.nih.gov/pubmed/34248744 http://dx.doi.org/10.3389/fpsyg.2021.645775 |