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Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established. So far, however, there has been little discussion about how to assess impulse purchases, leading to a potential divergence of practise fro...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8282203/ https://www.ncbi.nlm.nih.gov/pubmed/34276512 http://dx.doi.org/10.3389/fpsyg.2021.687404 |