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Breaking the barriers of animosity: innovation in business models as a positioning strategy

Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this fie...

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Detalles Bibliográficos
Autores principales: Areiza-Padilla, Jose Andres, Moise, Mihaela Simona, Manzi Puertas, Mario Andres
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8282950/
https://www.ncbi.nlm.nih.gov/pubmed/34296022
http://dx.doi.org/10.1016/j.heliyon.2021.e07545