Four Dissemination Pathways for a Social Media–Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators

BACKGROUND: Social media utilization is on the rise globally, and the potential of social media for health behavior campaigns is widely recognized. However, as the landscape of social media evolves, so do techniques used to optimize campaign dissemination. OBJECTIVE: The primary aim of this study wa...

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Detalles Bibliográficos
Autores principales: Harding, Kassandra, Pérez-Escamilla, Rafael, Carroll, Grace, Aryeetey, Richmond, Lasisi, Opeyemi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2019
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8293701/
https://www.ncbi.nlm.nih.gov/pubmed/34345773
http://dx.doi.org/10.2196/14589

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8293701/
https://www.ncbi.nlm.nih.gov/pubmed/34345773
http://dx.doi.org/10.2196/14589

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