Impact of Social Media on Health-Related Outcomes Among Older Adults in Singapore: Qualitative Study

BACKGROUND: The worldwide spread of digitalization has led to the harnessing of technology to improve health outcomes. Paying attention to older adults’ social needs via social media is one way to promote healthy aging. Although 56% of older adults are smartphone users, little is known about their use patterns of social media. OBJECTIVE: This exploratory study aims to determine the experiences of social media apps’ use among older adults in Singapore and understand their perceptions of its impact on health-related outcomes. METHODS: This study used a qualitative research design with an interpretative approach. Using maximum variation purposive sampling, normal aging older adults (N=16) who were aged between 60 and 80 years and experienced in the use of internet-enabled technology were recruited from an existing community study. Semistructured, in-depth interviews were conducted. Employing a thematic analysis, interviews were transcribed verbatim and analyzed for codes inductively. RESULTS: The following themes and subthemes were identified as key moderators of older adults’ experiences on social media apps: (1) personal attitudes: participants were encouraged to use social media due to the increased accessibility, which enabled the ease of contact, but perceptions that the quality of interactions was compromised and its associated risks reduced their use; and (2) social influences: the desire to bond with co-users and the availability of support increased use. In addition, use of social media apps was perceived to positively impact health through its ability to keep older adults cognitively engaged, improve health communication, and increase social connectedness. However, opinions remained mixed on older adults’ vulnerability to social media addiction. CONCLUSIONS: Personal and social contexts determine older adults’ social media use. This study’s findings provide practical insights into how social media can be deployed to improve health-related outcomes in older adults.