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The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA

This study aims to examine how e-cigarette prices and advertising, key determinants of e-cigarette demand, are associated with the demand for smokeless tobacco (SLT) products in the US. Market-level sales and price data by year (2010–2017), quarter, and type of retail store were compiled from Nielse...

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Autores principales: Wang, Yu, Duan, Zongshuan, Emery, Sherry L., Kim, Yoonsang, Chaloupka, Frank J., Huang, Jidong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8297131/
https://www.ncbi.nlm.nih.gov/pubmed/34202723
http://dx.doi.org/10.3390/ijerph18136795
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author Wang, Yu
Duan, Zongshuan
Emery, Sherry L.
Kim, Yoonsang
Chaloupka, Frank J.
Huang, Jidong
author_facet Wang, Yu
Duan, Zongshuan
Emery, Sherry L.
Kim, Yoonsang
Chaloupka, Frank J.
Huang, Jidong
author_sort Wang, Yu
collection PubMed
description This study aims to examine how e-cigarette prices and advertising, key determinants of e-cigarette demand, are associated with the demand for smokeless tobacco (SLT) products in the US. Market-level sales and price data by year (2010–2017), quarter, and type of retail store were compiled from Nielsen retail store scanner database. E-cigarette TV advertising ratings data were compiled from Kantar Media. Four-way (market, year, quarter, store type) fixed-effect models were used to estimate the associations between e-cigarette price and TV advertising and sales of SLT products (chewing loose leaf, moist snuff, and snus). Our results showed that a 1% rise in own price was associated with a reduction in sales by 1.8% for chewing loose leaf, 1.6% for moist snuff, and 2.2% for snus, respectively. In addition, a 1% rise in disposable e-cigarette price was associated with 0.3% and 0.6% increased sales for moist snuff and snus, respectively. The association between e-cigarette TV advertising and SLT product sales was not significant. Our results suggest that disposable e-cigarettes and certain SLT products (moist snuff and snus) are potential substitutes. Policies aiming to regulate e-cigarette use and sales need to consider their potential link with the demand for SLT products.
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spelling pubmed-82971312021-07-23 The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA Wang, Yu Duan, Zongshuan Emery, Sherry L. Kim, Yoonsang Chaloupka, Frank J. Huang, Jidong Int J Environ Res Public Health Article This study aims to examine how e-cigarette prices and advertising, key determinants of e-cigarette demand, are associated with the demand for smokeless tobacco (SLT) products in the US. Market-level sales and price data by year (2010–2017), quarter, and type of retail store were compiled from Nielsen retail store scanner database. E-cigarette TV advertising ratings data were compiled from Kantar Media. Four-way (market, year, quarter, store type) fixed-effect models were used to estimate the associations between e-cigarette price and TV advertising and sales of SLT products (chewing loose leaf, moist snuff, and snus). Our results showed that a 1% rise in own price was associated with a reduction in sales by 1.8% for chewing loose leaf, 1.6% for moist snuff, and 2.2% for snus, respectively. In addition, a 1% rise in disposable e-cigarette price was associated with 0.3% and 0.6% increased sales for moist snuff and snus, respectively. The association between e-cigarette TV advertising and SLT product sales was not significant. Our results suggest that disposable e-cigarettes and certain SLT products (moist snuff and snus) are potential substitutes. Policies aiming to regulate e-cigarette use and sales need to consider their potential link with the demand for SLT products. MDPI 2021-06-24 /pmc/articles/PMC8297131/ /pubmed/34202723 http://dx.doi.org/10.3390/ijerph18136795 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Wang, Yu
Duan, Zongshuan
Emery, Sherry L.
Kim, Yoonsang
Chaloupka, Frank J.
Huang, Jidong
The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA
title The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA
title_full The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA
title_fullStr The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA
title_full_unstemmed The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA
title_short The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA
title_sort association between e-cigarette price and tv advertising and the sales of smokeless tobacco products in the usa
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8297131/
https://www.ncbi.nlm.nih.gov/pubmed/34202723
http://dx.doi.org/10.3390/ijerph18136795
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