Exploring Factors Influencing Farmers’ Continuance Intention to Crop Residue Retention: Evidence from Rural China

Over the past decade, crop residue burning after harvest is prevalent in developing countries. Promoting crop residue retention to replace residue burning is effective in improving air quality and contributing to the mitigation of global climate change. This study examines farmers’ continuance intention of crop residue retention, using the expectation confirmation model (ECM) and survey data from 542 rice farmers in Hubei Province, P.R. The results show that farmers’ perceived usefulness, confirmation, perceived ease of use, and satisfaction significantly have direct or indirect positive impacts on their continuance intention on adopting crop residue retention. In particular, perceived ease of use contributes the most. Perceived usefulness and perceived ease of use act as intermediaries in the relationship between confirmation and farmers’ continuance intention to residue retention. This study provides a valuable governance reference and scientific basis for the government to adjust and improve existing policies, including how to stimulate farmers to continue to adopt agricultural waste treatment technologies such as residue retention.