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Sports ingroup love does not make me like the sponsor’s beverage but gets me buying it
Previous literature has shown that social identity influences consumer decision-making towards branded products. However, its influence on ones’ own sensory perception of an ingroup (or outgroup) associated brand’s product (i.e. sponsor) is seldom documented and little understood. Here, we investiga...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8318299/ https://www.ncbi.nlm.nih.gov/pubmed/34319994 http://dx.doi.org/10.1371/journal.pone.0254940 |