Integrated approach of the entrepreneurial behaviour in the tourist sector from disadvantaged mountain areas from Romania

The economic development of the tourism in disadvantaged mountain areas has the role of sustaining their development and economic growth. The premise of a successful development of tourism in these areas is given by the authenticity of resources. This paper aims to highlight the strategic perspectives/outlook of tourism in disadvantaged mountain areas through the evaluation of strategic alternatives using the concerted analysis SWOT-AHP. The aim of this study is to support communities and actors involved in the phenomenon of tourism in disadvantaged mountain areas in order to achieve positive results and as much as possible with awareness and avoidance of risks, and prevention or combating negative consequences. During the research and analysis, in accordance with the literature, the issue of entrepreneurship was treated as a dependent variable, and the phenomenon of tourism as an independent variable. The vision of tourism planning in disadvantaged mountain areas must focus on its sustainable development that contributes to increasing entrepreneurial initiatives by diversifying and ensuring the complementarity of tourism services calibrated to the needs of tourists and adapted to new social challenges. The strategic planning in the area of the tourism of disadvantaged mountain areas represents a topical challenge in the context of promoting sustainable tourism. Currently, there is a strategy at national level for developing tourism, but there is no strategy for developing tourism in disadvantaged mountain areas.