Need for Cognition Is Positively Related to Promotion Focus and Negatively Related to Prevention Focus

Need for cognition (NFC) and regulatory focus (RF) are important variables with individual differences relevant to motivation and goal pursuit. These constructs are widely used in the literature, often separately; no work has simultaneously examined the need for cognition scale (NCS) and Lockwood’s general regulatory focus measure (GRFM). Here, we explore shared theoretical underpinnings of the two constructs and assess whether they may be driven by common underlying factors. Considering purported overlaps between these scales and other constructs (e.g., personality and cognitive processes), we take a strong inference approach to test hypothesized bridges between the two measures. In a large (N = 853) sample, we found NCS to be related positively to GRFM promotion and negatively to GRFM prevention scores, suggesting mutual ties with behavioral inhibition system/behavioral activation system, intrinsic motivation, openness, and creativity. A generalized approach motivation, as well as intrinsic motivation, may thus drive both NFC and RF.