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Work, training and social sensibilities: analysis from the experiences of fit-fluencers

The article aims to reflect on the transformations that have taken place in the “world of work”, based on their connections with the way in which subjects “train themselves”. In the interstices between “work time” and “leisure/training time”, some important characteristics of current body politics (...

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Autores principales: Lisdero, Pedro Matías, Duperré, Jorge Luis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8325988/
https://www.ncbi.nlm.nih.gov/pubmed/34693333
http://dx.doi.org/10.1007/s43545-021-00208-4
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author Lisdero, Pedro Matías
Duperré, Jorge Luis
author_facet Lisdero, Pedro Matías
Duperré, Jorge Luis
author_sort Lisdero, Pedro Matías
collection PubMed
description The article aims to reflect on the transformations that have taken place in the “world of work”, based on their connections with the way in which subjects “train themselves”. In the interstices between “work time” and “leisure/training time”, some important characteristics of current body politics (the ways in which societies accept the distribution and use of bodies and their energies) become visible. Specifically, we explore here the emerging phenomenon of “fit-influencers”, contemporary referents of the “virtual” scene (social networks) through the promotion of sports and eating routines. In this sense, our corpus of analysis has been constructed from an ethnographic work located in Argentina, from which narratives that these actors present in social networks (Virtual Ethnography), and in situations of in-depth interviews, are recovered. These narratives allow us to understand the social sensibilities associated with these practices, enabling us to link the emergence and expansion of fit-influencers with a process of renewal of the “spirit of capitalism” (sensu Weber), which would translate into an updating of the “political economy of morality” (Scribano in ¡Disfrútalo! Una aproximación a la economía política de la moral desde el consumo, Elalephcom, Ciudad Autónoma de Buenos Aires, 2015). To be clearer, “political economy of morality” refers to a series of mechanisms of social domination and exploitation of bodily energies, which are legitimised as moral principles associated with enjoyment through consumption. The final reflections we present are oriented towards thinking about how the new “digital gurus” of routines and “homemade” prescriptions become guarantors of the organisation of work, by establishing parameters for the management of bodies and emotions that are associated to a “renewed” order of accumulation.
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spelling pubmed-83259882021-08-02 Work, training and social sensibilities: analysis from the experiences of fit-fluencers Lisdero, Pedro Matías Duperré, Jorge Luis SN Soc Sci Original Paper The article aims to reflect on the transformations that have taken place in the “world of work”, based on their connections with the way in which subjects “train themselves”. In the interstices between “work time” and “leisure/training time”, some important characteristics of current body politics (the ways in which societies accept the distribution and use of bodies and their energies) become visible. Specifically, we explore here the emerging phenomenon of “fit-influencers”, contemporary referents of the “virtual” scene (social networks) through the promotion of sports and eating routines. In this sense, our corpus of analysis has been constructed from an ethnographic work located in Argentina, from which narratives that these actors present in social networks (Virtual Ethnography), and in situations of in-depth interviews, are recovered. These narratives allow us to understand the social sensibilities associated with these practices, enabling us to link the emergence and expansion of fit-influencers with a process of renewal of the “spirit of capitalism” (sensu Weber), which would translate into an updating of the “political economy of morality” (Scribano in ¡Disfrútalo! Una aproximación a la economía política de la moral desde el consumo, Elalephcom, Ciudad Autónoma de Buenos Aires, 2015). To be clearer, “political economy of morality” refers to a series of mechanisms of social domination and exploitation of bodily energies, which are legitimised as moral principles associated with enjoyment through consumption. The final reflections we present are oriented towards thinking about how the new “digital gurus” of routines and “homemade” prescriptions become guarantors of the organisation of work, by establishing parameters for the management of bodies and emotions that are associated to a “renewed” order of accumulation. Springer International Publishing 2021-08-02 2021 /pmc/articles/PMC8325988/ /pubmed/34693333 http://dx.doi.org/10.1007/s43545-021-00208-4 Text en © The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Original Paper
Lisdero, Pedro Matías
Duperré, Jorge Luis
Work, training and social sensibilities: analysis from the experiences of fit-fluencers
title Work, training and social sensibilities: analysis from the experiences of fit-fluencers
title_full Work, training and social sensibilities: analysis from the experiences of fit-fluencers
title_fullStr Work, training and social sensibilities: analysis from the experiences of fit-fluencers
title_full_unstemmed Work, training and social sensibilities: analysis from the experiences of fit-fluencers
title_short Work, training and social sensibilities: analysis from the experiences of fit-fluencers
title_sort work, training and social sensibilities: analysis from the experiences of fit-fluencers
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8325988/
https://www.ncbi.nlm.nih.gov/pubmed/34693333
http://dx.doi.org/10.1007/s43545-021-00208-4
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