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The Influence of Face Loss on Impulse Buying: An Experimental Study

In this research, the effect of face loss on impulsive buying is examined under the background of Chinese culture. Using experimental studies, we examined the mediating effect of emotion and the moderating effect of self-control. The results indicate that individuals who lost their face are more lik...

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Detalles Bibliográficos
Autores principales:	Sun, Gong, Han, Xue, Wang, Hanwei, Li, Jie, Wang, Wangshuai
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8326374/ https://www.ncbi.nlm.nih.gov/pubmed/34349710 http://dx.doi.org/10.3389/fpsyg.2021.700664

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