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The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

User-generated content (UGC) refers to online information created and shared by consumers that can influence other users’ purchase decisions. Due to the rapid development of new technologies in business, marketers’ dependency on UGC is rising. This study aims to explain how the interaction quality o...

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Detalles Bibliográficos
Autores principales:	Geng, Ruoshi, Chen, Jun
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8326663/ https://www.ncbi.nlm.nih.gov/pubmed/34349709 http://dx.doi.org/10.3389/fpsyg.2021.697382

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