Cargando…

The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

User-generated content (UGC) refers to online information created and shared by consumers that can influence other users’ purchase decisions. Due to the rapid development of new technologies in business, marketers’ dependency on UGC is rising. This study aims to explain how the interaction quality o...

Descripción completa

Detalles Bibliográficos
Autores principales:	Geng, Ruoshi, Chen, Jun
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8326663/ https://www.ncbi.nlm.nih.gov/pubmed/34349709 http://dx.doi.org/10.3389/fpsyg.2021.697382

Ejemplares similares

The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention
por: Sun, Weiguo, et al.
Publicado: (2021)

The Influence Mechanism of Interaction Quality in Live Streaming Shopping on Consumers’ Impulsive Purchase Intention
por: Li, Guangming, et al.
Publicado: (2022)

Influence of Framing Effect on Consumers’ Purchase Intention of Artificial Meat—Based on Empirical Analysis of Consumers in Seven Cities
por: Shan, Lijie, et al.
Publicado: (2022)

The influence of the interaction between platform types and consumer types on the purchase intention of live streaming
por: Xie, Ying, et al.
Publicado: (2022)

Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
por: Teoh, Chen Wei, et al.
Publicado: (2022)

Effects of Social Media Usage on Consumers’ Purchase Intention in Social Commerce: A Cross-Cultural Empirical Analysis
por: Hu, Shangui, et al.
Publicado: (2022)

Marketing by live streaming: How to interact with consumers to increase their purchase intentions
por: Liu, Feng, et al.
Publicado: (2022)

Understanding the Influence of Consumers’ Perceived Value on Energy-Saving Products Purchase Intention
por: Luo, Biao, et al.
Publicado: (2022)

What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China
por: Li, Jie, et al.
Publicado: (2022)

Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
por: Wang, Xueli, et al.
Publicado: (2022)

An empirical study on consumer automobile purchase intentions influenced by the COVID-19 outbreak
por: Yan, Yingying, et al.
Publicado: (2022)

Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation
por: Li, Jie, et al.
Publicado: (2022)

Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform
por: Hongsuchon, Tanaporn, et al.
Publicado: (2022)

Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention
por: Ye, Shenghong, et al.
Publicado: (2021)

UGC School on Relativity and Gravitation
Publicado: (1992)

More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands
por: Hu, Tingyun, et al.
Publicado: (2020)

Understanding consumers’ purchase intentions of single-use plastic products
por: Sun, Ying, et al.
Publicado: (2023)

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
por: Jia, Xinzhong, et al.
Publicado: (2022)

The influence of interpersonal interaction on consumers’ purchase intention under e-commerce live broadcasting mode: The moderating role of presence
por: Ma, Xiaoli, et al.
Publicado: (2023)

Chinese consumers do not always respond to red: The influence of colors on perceived distance, spaciousness, and purchase intention of Chinese consumers
por: Zhao, Dan, et al.
Publicado: (2023)

Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation Analysis
por: Hongyan, Lin, et al.
Publicado: (2017)

The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention
por: Zhang, Yi, et al.
Publicado: (2022)

Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food
por: Shan, Lijie, et al.
Publicado: (2020)

A Matching Study on the Influence of Advertised Information Expression and Product Type on Consumer Purchase Intention
por: Yang, Qiang, et al.
Publicado: (2022)

The Influence of Online Social Value Co-creation Activity on Consumer Purchase Intention: An Experimental Study
por: Shi, Ying, et al.
Publicado: (2022)

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior
por: Zong, Zupan, et al.
Publicado: (2023)

Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention
por: Li, Ji, et al.
Publicado: (2022)

What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?
por: Qing, Chenglin, et al.
Publicado: (2022)

Factors affecting consumers’ purchase intention for agriculture products omni-channel
por: Liu, Yan, et al.
Publicado: (2023)

Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior
por: Ruangkanjanases, Athapol, et al.
Publicado: (2020)

An empirical analysis of the factors driving customers’ purchase intention of green smart home products
por: Guo, Mingyan, et al.
Publicado: (2023)

A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com
por: Kang, Min, et al.
Publicado: (2022)

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion
por: Zhou, Rong, et al.
Publicado: (2022)

Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
por: Sheng, Xiayan, et al.
Publicado: (2022)

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value
por: Hussain, Ali, et al.
Publicado: (2022)

Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm
por: Zhang, Lu, et al.
Publicado: (2023)

The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China
por: Li, Yang, et al.
Publicado: (2022)

Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory
por: Xu, Yan, et al.
Publicado: (2020)

Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic
por: Chen, Xia, et al.
Publicado: (2022)

Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer’s purchase intention
por: Zhang, Nan
Publicado: (2023)

Cannot write session to /tmp/vufind_sessions/sess_q3b3kcrcusrva7cr8gnn4ctc35