Interpreting time-series COVID data: reasoning biases, risk perception, and support for public health measures

Effective risk communication during the COVID-19 pandemic is critical for encouraging appropriate public health behaviors. One way that the public is informed about COVID-19 numbers is through reports of daily new cases. However, presenting daily cases has the potential to lead to a dynamic reasoning bias that stems from intuitive misunderstandings of accumulation. Previous work in system dynamics shows that even highly educated individuals with training in science and math misunderstand basic concepts of accumulation. In the context of COVID-19, relying on the single cue of daily new cases can lead to relaxed attitudes about the risk of COVID-19 when daily new cases begin to decline. This situation is at the very point when risk is highest because even though daily new cases have declined, the active number of cases are highest because they have been accumulating over time. In an experiment with young adults from the USA and Canada (N = 551), we confirm that individuals fail to understand accumulation regarding COVID-19, have less concern regarding COVID-19, and decrease endorsement for public health measures as new cases decline but when active cases are at the highest point. Moreover, we experimentally manipulate different dynamic data visualizations and show that presenting data highlighting active cases and minimizing new cases led to increased concern and increased endorsement for COVID-19 health measures compared to a control condition highlighting daily cases. These results hold regardless of country, political affiliation, and individual differences in decision making. This study has implications for communicating the risks of contracting COVID-19 and future public health issues.