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Reasons for Pack Size Purchase among US Adults Who Purchase Cigars

With municipalities across the US establishing minimum cigar pack size regulations, it is critical to understand what drives pack size preference. The purpose of this exploratory study was to identify reasons for cigar pack size purchase. We used Amazon’s Mechanical Turk to survey adults who had pur...

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Detalles Bibliográficos
Autores principales: King, Jessica L., Bilic, Anna, Merten, Julie W.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8345579/
https://www.ncbi.nlm.nih.gov/pubmed/34360081
http://dx.doi.org/10.3390/ijerph18157790
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author King, Jessica L.
Bilic, Anna
Merten, Julie W.
author_facet King, Jessica L.
Bilic, Anna
Merten, Julie W.
author_sort King, Jessica L.
collection PubMed
description With municipalities across the US establishing minimum cigar pack size regulations, it is critical to understand what drives pack size preference. The purpose of this exploratory study was to identify reasons for cigar pack size purchase. We used Amazon’s Mechanical Turk to survey adults who had purchased cigars and reported past 30 day use. Participants responded to an open-ended item asking their reasons for purchasing their usual pack size. Responses were double-coded and categorized. Of 152 respondents, 61 used traditional cigars, 85 used cigarillos, and 36 used filtered cigars. Across all cigar types, most participants (73.7%) purchased boxes rather than singles; 5–9-packs were the most popular pack size category (19.7%), followed by 20+-packs (18.4%). We identified 16 reasons for pack size purchase across seven categories: price, consumption, social aspect, convenience, product characteristics, availability, and general preferences. Reasons varied according to whether the consumer purchased larger or smaller pack sizes. In this exploratory study to identify reasons for cigar pack size purchases, findings were consistent with those identified through tobacco industry documents and in the cigarette literature. Future research should examine the prevalence of these reasons, including as a function of demographic and use characteristics, to help inform the understanding of potential minimum cigar pack regulations.
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spelling pubmed-83455792021-08-07 Reasons for Pack Size Purchase among US Adults Who Purchase Cigars King, Jessica L. Bilic, Anna Merten, Julie W. Int J Environ Res Public Health Article With municipalities across the US establishing minimum cigar pack size regulations, it is critical to understand what drives pack size preference. The purpose of this exploratory study was to identify reasons for cigar pack size purchase. We used Amazon’s Mechanical Turk to survey adults who had purchased cigars and reported past 30 day use. Participants responded to an open-ended item asking their reasons for purchasing their usual pack size. Responses were double-coded and categorized. Of 152 respondents, 61 used traditional cigars, 85 used cigarillos, and 36 used filtered cigars. Across all cigar types, most participants (73.7%) purchased boxes rather than singles; 5–9-packs were the most popular pack size category (19.7%), followed by 20+-packs (18.4%). We identified 16 reasons for pack size purchase across seven categories: price, consumption, social aspect, convenience, product characteristics, availability, and general preferences. Reasons varied according to whether the consumer purchased larger or smaller pack sizes. In this exploratory study to identify reasons for cigar pack size purchases, findings were consistent with those identified through tobacco industry documents and in the cigarette literature. Future research should examine the prevalence of these reasons, including as a function of demographic and use characteristics, to help inform the understanding of potential minimum cigar pack regulations. MDPI 2021-07-22 /pmc/articles/PMC8345579/ /pubmed/34360081 http://dx.doi.org/10.3390/ijerph18157790 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
King, Jessica L.
Bilic, Anna
Merten, Julie W.
Reasons for Pack Size Purchase among US Adults Who Purchase Cigars
title Reasons for Pack Size Purchase among US Adults Who Purchase Cigars
title_full Reasons for Pack Size Purchase among US Adults Who Purchase Cigars
title_fullStr Reasons for Pack Size Purchase among US Adults Who Purchase Cigars
title_full_unstemmed Reasons for Pack Size Purchase among US Adults Who Purchase Cigars
title_short Reasons for Pack Size Purchase among US Adults Who Purchase Cigars
title_sort reasons for pack size purchase among us adults who purchase cigars
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8345579/
https://www.ncbi.nlm.nih.gov/pubmed/34360081
http://dx.doi.org/10.3390/ijerph18157790
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