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Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties
This work analyzed the six official statements of the president of Brazil that were broadcast on radio and television during the first 4 months of COVID-19 contamination in the country, regarding the efficacy in communicating the crisis and dimensions of rules. We observed a higher frequency of inef...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8351767/ http://dx.doi.org/10.1007/s42822-021-00054-2 |
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author | Marques, Natália Santos de Almeida, João Aristides Tomaz |
author_facet | Marques, Natália Santos de Almeida, João Aristides Tomaz |
author_sort | Marques, Natália Santos |
collection | PubMed |
description | This work analyzed the six official statements of the president of Brazil that were broadcast on radio and television during the first 4 months of COVID-19 contamination in the country, regarding the efficacy in communicating the crisis and dimensions of rules. We observed a higher frequency of ineffective excerpts in the statements, especially in the categories “effective fear incitement” and “respect.” The categories “speed” and “expression of empathy” showed high efficacy. Additionally, there was a higher recurrence of implicit and inaccurate rules and rules opposing the recommendations of experts. These results indicate that the analyzed statements were ineffective in crisis communication and control of behaviors combating the pandemic in Brazil. The analysis of governmental practices by behavioral science can be useful in the planning of public policies. |
format | Online Article Text |
id | pubmed-8351767 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Springer International Publishing |
record_format | MEDLINE/PubMed |
spelling | pubmed-83517672021-08-10 Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties Marques, Natália Santos de Almeida, João Aristides Tomaz Behav. Soc. Iss. Original Paper This work analyzed the six official statements of the president of Brazil that were broadcast on radio and television during the first 4 months of COVID-19 contamination in the country, regarding the efficacy in communicating the crisis and dimensions of rules. We observed a higher frequency of ineffective excerpts in the statements, especially in the categories “effective fear incitement” and “respect.” The categories “speed” and “expression of empathy” showed high efficacy. Additionally, there was a higher recurrence of implicit and inaccurate rules and rules opposing the recommendations of experts. These results indicate that the analyzed statements were ineffective in crisis communication and control of behaviors combating the pandemic in Brazil. The analysis of governmental practices by behavioral science can be useful in the planning of public policies. Springer International Publishing 2021-08-09 2021 /pmc/articles/PMC8351767/ http://dx.doi.org/10.1007/s42822-021-00054-2 Text en © Association for Behavior Analysis International 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
spellingShingle | Original Paper Marques, Natália Santos de Almeida, João Aristides Tomaz Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties |
title | Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties |
title_full | Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties |
title_fullStr | Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties |
title_full_unstemmed | Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties |
title_short | Brazilian Presidential Pronouncements in the Pandemic: Effectiveness in Crisis Communication and Rule Properties |
title_sort | brazilian presidential pronouncements in the pandemic: effectiveness in crisis communication and rule properties |
topic | Original Paper |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8351767/ http://dx.doi.org/10.1007/s42822-021-00054-2 |
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