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A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams

Neuroforecasting predicts population-wide choices based on neural data of individuals and can be used, for example, in neuromarketing to estimate campaign successes. To deliver true value, the brain activity metrics should deliver predictive value above and beyond traditional stated preferences. Evi...

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Detalles Bibliográficos
Autores principales:	Leeuwis, Nikki, Pistone, Daniela, Flick, Niels, van Bommel, Tom
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8354316/ https://www.ncbi.nlm.nih.gov/pubmed/34385953 http://dx.doi.org/10.3389/fpsyg.2021.672980

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