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Recall of advertisements after various lapses of time

The recall of 90 magazine advertisements, consisting of a Brand, a Picture and a Slogan, was tested by presenting one of these components as cue and asking for the other two. The advertisements were tested in groups of ten, each group requiring a sequence of 30 test trials (10 advertisements × 3 cue...

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Detalles Bibliográficos
Autor principal: Laming, Donald
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8357737/
https://www.ncbi.nlm.nih.gov/pubmed/32940761
http://dx.doi.org/10.1007/s00426-020-01408-y