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Segmentation of individual donors to charitable organizations
Our article examines market segments within the broader category of individual donors to charity and cause related organizations. This is an area of research in which considerable conflicting results have been produced. In our study, we find that while similarities between these segments exist along...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8363085/ http://dx.doi.org/10.1007/s12208-021-00306-2 |