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Study of Effective Corridor Design to Improve Wayfinding in Underground Malls

In retail space, wayfinding difficulties can cause problems, such as loss of time, stress, or discomfort, negatively affecting the shopping experience of consumers and even their patronage intentions. Although studies have reported that space configuration may facilitate navigation, there has been a...

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Detalles Bibliográficos
Autores principales: Zhang, Shaoqing, Park, Soobeen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8364955/
https://www.ncbi.nlm.nih.gov/pubmed/34408690
http://dx.doi.org/10.3389/fpsyg.2021.631531
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author Zhang, Shaoqing
Park, Soobeen
author_facet Zhang, Shaoqing
Park, Soobeen
author_sort Zhang, Shaoqing
collection PubMed
description In retail space, wayfinding difficulties can cause problems, such as loss of time, stress, or discomfort, negatively affecting the shopping experience of consumers and even their patronage intentions. Although studies have reported that space configuration may facilitate navigation, there has been a lack of detailed discussion, particularly in underground malls, where people often encounter wayfinding issues. In this study, a series of exit-finding tasks in virtual malls were simulated to determine if it was practical to encourage turn taking by changing the corridor width, length, height, or angle. The results showed that people have a right-turn preference during exit finding. Moreover, exit-finders mostly prefer taking the upward pathway via stairs followed by corridors with broader widths or curved corners, exhibiting visible and similar navigation effects. Shorter corridors have a visible but relatively small affinity. This study provides some empirical evidence of how the corridor configuration influences the turn taking of people and provides a theoretical reference for adding a guiding function to the spatial arrangement in underground malls.
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spelling pubmed-83649552021-08-17 Study of Effective Corridor Design to Improve Wayfinding in Underground Malls Zhang, Shaoqing Park, Soobeen Front Psychol Psychology In retail space, wayfinding difficulties can cause problems, such as loss of time, stress, or discomfort, negatively affecting the shopping experience of consumers and even their patronage intentions. Although studies have reported that space configuration may facilitate navigation, there has been a lack of detailed discussion, particularly in underground malls, where people often encounter wayfinding issues. In this study, a series of exit-finding tasks in virtual malls were simulated to determine if it was practical to encourage turn taking by changing the corridor width, length, height, or angle. The results showed that people have a right-turn preference during exit finding. Moreover, exit-finders mostly prefer taking the upward pathway via stairs followed by corridors with broader widths or curved corners, exhibiting visible and similar navigation effects. Shorter corridors have a visible but relatively small affinity. This study provides some empirical evidence of how the corridor configuration influences the turn taking of people and provides a theoretical reference for adding a guiding function to the spatial arrangement in underground malls. Frontiers Media S.A. 2021-08-02 /pmc/articles/PMC8364955/ /pubmed/34408690 http://dx.doi.org/10.3389/fpsyg.2021.631531 Text en Copyright © 2021 Zhang and Park. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Zhang, Shaoqing
Park, Soobeen
Study of Effective Corridor Design to Improve Wayfinding in Underground Malls
title Study of Effective Corridor Design to Improve Wayfinding in Underground Malls
title_full Study of Effective Corridor Design to Improve Wayfinding in Underground Malls
title_fullStr Study of Effective Corridor Design to Improve Wayfinding in Underground Malls
title_full_unstemmed Study of Effective Corridor Design to Improve Wayfinding in Underground Malls
title_short Study of Effective Corridor Design to Improve Wayfinding in Underground Malls
title_sort study of effective corridor design to improve wayfinding in underground malls
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8364955/
https://www.ncbi.nlm.nih.gov/pubmed/34408690
http://dx.doi.org/10.3389/fpsyg.2021.631531
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