Disciplining migration aspirations through migration‐information campaigns: A systematic review of the literature

In the past few years, governmental agencies have developed a diverse repertoire of migration‐management measures to steer migration flows and discipline unwanted migration. Migration‐information campaigns have become a prominent tool aimed at communicating directly to migration aspirations of the targeted population in transit and sending countries. Through these information campaigns the geographical locus of control is shifted toward where the receiving state seeks to steer migration flows. This review paper is a research synthesis on literature engaging with migration‐information campaigns. The study is based on 17 peer‐reviewed journal articles from the years 2010–2020. Articles were coded based on discipline, type of research, research perspective, geographic origin and focus of the campaigns, objectives and rationale of the campaigns, tools and methods used in those campaigns, campaign funding, actor constellations, and a general assessment of each article. Findings from this study identify prominent trends as well as blind spots in the current research and indicate that there is still little research available on information campaigns concerning irregular migration, and even fewer studies report on their effectiveness. By implication future research is advised to focus on empirical studies on the impact of information campaigns on migrants' aspirations.