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Reimagining marketing strategy: driving the debate on grand challenges
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8374033/ https://www.ncbi.nlm.nih.gov/pubmed/34426711 http://dx.doi.org/10.1007/s11747-021-00806-x |
| _version_ | 1783740028281683968 |
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| author | de Ruyter, Ko Keeling, Debbie Isobel Plangger, Kirk Montecchi, Matteo Scott, Maura L. Dahl, Darren W. |
| author_facet | de Ruyter, Ko Keeling, Debbie Isobel Plangger, Kirk Montecchi, Matteo Scott, Maura L. Dahl, Darren W. |
| author_sort | de Ruyter, Ko |
| collection | PubMed |
| description | |
| format | Online Article Text |
| id | pubmed-8374033 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2021 |
| publisher | Springer US |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-83740332021-08-19 Reimagining marketing strategy: driving the debate on grand challenges de Ruyter, Ko Keeling, Debbie Isobel Plangger, Kirk Montecchi, Matteo Scott, Maura L. Dahl, Darren W. J Acad Mark Sci Editorial Springer US 2021-08-19 2022 /pmc/articles/PMC8374033/ /pubmed/34426711 http://dx.doi.org/10.1007/s11747-021-00806-x Text en © Academy of Marketing Science 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
| spellingShingle | Editorial de Ruyter, Ko Keeling, Debbie Isobel Plangger, Kirk Montecchi, Matteo Scott, Maura L. Dahl, Darren W. Reimagining marketing strategy: driving the debate on grand challenges |
| title | Reimagining marketing strategy: driving the debate on grand challenges |
| title_full | Reimagining marketing strategy: driving the debate on grand challenges |
| title_fullStr | Reimagining marketing strategy: driving the debate on grand challenges |
| title_full_unstemmed | Reimagining marketing strategy: driving the debate on grand challenges |
| title_short | Reimagining marketing strategy: driving the debate on grand challenges |
| title_sort | reimagining marketing strategy: driving the debate on grand challenges |
| topic | Editorial |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8374033/ https://www.ncbi.nlm.nih.gov/pubmed/34426711 http://dx.doi.org/10.1007/s11747-021-00806-x |
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