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Reimagining marketing strategy: driving the debate on grand challenges
Autores principales: | de Ruyter, Ko, Keeling, Debbie Isobel, Plangger, Kirk, Montecchi, Matteo, Scott, Maura L., Dahl, Darren W. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8374033/ https://www.ncbi.nlm.nih.gov/pubmed/34426711 http://dx.doi.org/10.1007/s11747-021-00806-x |
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