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Implementing a multi-criteria decision-making approach to a new party's election campaign – A case study
During pre-election campaigns, parties make great efforts to persuade constituents to vote for them. Usually, new parties have smaller budgets and fewer resources than veteran parties. In particular, the more heterogeneous the party's electorate, the more critical the issue of resource allocati...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8374358/ https://www.ncbi.nlm.nih.gov/pubmed/34430236 http://dx.doi.org/10.1016/j.mex.2021.101328 |