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Predicted preference conjoint analysis
In this paper we propose a new method of eliciting market research information. Instead of asking respondents for their personal choices and preferences, we ask respondents to predict the choices of other respondents to the survey. Such predictions tap respondents’ knowledge of peers, whether based...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8389521/ https://www.ncbi.nlm.nih.gov/pubmed/34437566 http://dx.doi.org/10.1371/journal.pone.0256010 |