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Contained: why it’s better to display some products without a package
Across varying marketplace contexts (e.g., grocery stores, restaurants, e-commerce) managers display products with and without packaging, seemingly arbitrarily. Does displaying a product packaged as opposed to unpackaged influence consumers’ product responses? Six controlled experiments and an Insta...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8390995/ https://www.ncbi.nlm.nih.gov/pubmed/34465928 http://dx.doi.org/10.1007/s11747-021-00800-3 |