The Impact of “Wine Country of Origin” on the Perception of Wines by South African and French Wine Consumers: A Cross-Cultural Comparison

Culture is an important factor that influences how marketing interacts with food choice. This study aims at exploring the effect of consumers’ Country of Origin (COO) on wine representations and perception using Chenin blanc as a model. The first objective was to evaluate the role of origin in the c...

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Detalles Bibliográficos
Autores principales: Valentin, Dominique, Valente, Carlo, Ballester, Jordi, Symoneaux, Ronan, Smith, Ina, Bauer, Florian F., Nieuwoudt, Helene
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8392415/
https://www.ncbi.nlm.nih.gov/pubmed/34441488
http://dx.doi.org/10.3390/foods10081710

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